Shopify Stores Built to Sell

Shopify Website Design in Waterford

Custom Shopify stores and eCommerce websites for retailers and brands across Ireland

Your Customers Are Shopping Online, Your Store Should Convert Them

Whether you’re an established retailer moving online, a product brand ready to scale, or an entrepreneur launching your first store, the right Shopify build can transform how much you sell.

The way people shop has changed permanently. Whether it’s browsing on a phone during a commute, comparing products across tabs, or checking out in seconds with a saved card, online shopping is now the expected standard, not the exception. A store that’s slow, clunky or hard to trust loses the sale in the first few seconds.

For retailers and brands across Ireland, this represents a significant opportunity. A well-built Shopify store lets you sell around the clock without the overheads of a physical shop. It lets you reach customers anywhere, on any device, and it gives you the data on what’s selling, what’s not, and where buyers drop off, so you can keep improving.

We’ve been building online stores and eCommerce websites for Irish businesses for over 20 years. We understand the technology and the practical realities of selling online, from stock and shipping to payments and returns.

Ready to have a store your customers actually enjoy buying from?

Everything You Need to Sell Online

Custom Shopify Store Design

A purpose-built Shopify store designed around your brand, your products and your customers. Whether you need a clean, single-catalogue shop or a large store with hundreds of products, variants, collections and filtering, we design and build it from the ground up, so it looks like your brand, not a generic theme everyone else is using.

Shopify Store Setup & Development

We handle the full build: theme customisation or bespoke development, product and collection setup, navigation, payments, shipping rules and tax configuration. We take care of the technical complexity so you’re ready to take orders from day one.

Store Migrations

Moving from WooCommerce, Wix, Squarespace or another platform? We migrate your products, customers, orders and content across to Shopify carefully, so you don’t lose data or your hard-earned search rankings in the process.

Conversion-Focused Product & Checkout

A beautiful store means nothing if it doesn’t convert. We build clear product pages, smooth navigation and a friction-free checkout designed to reduce cart abandonment and turn browsers into buyers.

Apps, Integrations & Automation

We connect the tools your store actually needs, payments, shipping and fulfilment, inventory, accounting, email marketing and reviews, and set up automations so your store runs with less manual work. We integrate with the systems you already use, including Stripe, WorldPay and your accounting software.

Powerful Features That Turn Visitors Into Buyers

Every Shopify store we build is equipped with the features your customers and your team actually need. Here’s what we can include as standard or build to your specific requirements:

Storefront & Merchandising

Custom theme design, collection and product filtering, search, upsells and cross-sells, product bundles, and mobile-first layouts. Everything customers need to find and buy the right product fast.

Payments & Checkout

Multiple payment gateways, Shop Pay and express checkout, Apple Pay and Google Pay, discount codes, gift cards, and abandoned-cart recovery to win back sales you’d otherwise lose.

Inventory & Order Management

Stock tracking across locations, low-stock alerts, order notifications, shipping-label integration, and fulfilment workflows that keep your back office running smoothly.

Marketing & Growth Tools

Branded email templates, email marketing integration, promotional offers, product reviews, and SEO-ready structure so your store gets found and keeps customers coming back.

Technical & Security Features

Custom domain setup, SSL security, GDPR-friendly data handling, safe online payment processing, speed optimisation, and seamless integration with existing software including Stripe, WorldPay and accounting tools.

Shopify Stores for Every Type of Business

The best online stores are the ones built with a specific type of customer and product in mind.

Here are the most common ways we help businesses across Ireland sell online:

Independent Retailers

Take your high-street shop online with a store that reflects your brand and reaches customers well beyond your local area, without losing the personal feel that sets you apart.

Product Brands

Sell direct to your customers with a store built to showcase your products beautifully, tell your brand story, and build repeat custom through subscriptions and loyalty.

Wholesale & B2B

Offer trade pricing, bulk ordering, account-based logins and custom catalogues, so your business customers can order quickly and you spend less time processing orders manually.

Food, Drink & Hospitality

Sell produce, hampers, gift boxes or subscriptions with local delivery and click-and-collect options built to suit how your customers actually want to buy.

Fashion & Homeware

Handle large catalogues, variants, sizing and rich imagery with a store designed to make browsing effortless and returns straightforward.

Subscriptions & Memberships

Build recurring revenue with subscription products, membership tiers and automated billing that keeps customers, and income, coming back every month.

Multi-Channel Sellers

Sell on your website, in person, and across marketplaces and social platforms from one place, with stock and orders synced so you never oversell.

Store Migrations & Rebuilds

Already selling online but stuck on a platform that’s slow, dated or hard to manage? We move you to Shopify and rebuild your store the right way.

The Right Shopify Setup for Your Needs

Choosing how to build on Shopify is one of the most important decisions in any eCommerce project. We’ll always recommend the best fit for your business’s size, budget and goals.

Shopify (Standard)

For most retailers and growing brands, standard Shopify is the ideal choice, a fully hosted, secure and reliable platform with everything you need to sell online, with no servers to manage and no security headaches. A strong choice for Irish SMEs who want a polished, ready-to-grow store.

Shopify Plus

For high-volume stores and larger brands, Shopify Plus adds advanced automation, deeper customisation, higher API limits and dedicated support. Ideal when you’ve outgrown standard Shopify or need wholesale and international selling at scale.

Custom Shopify Theme Development

For brands that want to stand out, we build fully bespoke Shopify themes tailored exactly to your brand and your customers, without the constraints of an off-the-shelf template.

Shopify + Headless

For businesses with very specific performance or content needs, we build headless Shopify setups, keeping Shopify’s checkout and back office while delivering a lightning-fast, fully custom front end.

Waterford’s Shopify Development Team

We’ve been building websites and online stores for businesses across Waterford, Kilkenny, Wexford and Tipperary for over 20 years. Our experience spans every sector. From retail and hospitality to professional services and manufacturing, we bring that breadth of knowledge to every Shopify project we take on.

We’re not a specialist agency that only understands one platform either. We’re a full-service digital agency that understands business, which means we build stores that sell in the real world, not just look good in a demo.

Don’t Just Take Our Word for It

Here’s what our clients say about working with Whelan.

Whelan completely transformed our online presence. Since the new site launched, our enquiries have more than doubled and the feedback from customers has been brilliant.
Roger Abbot, Managing Director
The team at Whelan were professional from day one. They guided us through the whole process and delivered exactly what they promised — on time and on budget.
Liam Keating, Chief Executive Officer
We’d tried other agencies before but none of them got it the way Whelan did. They understand Irish business and they built us something we’re genuinely proud to show off.
Michael Phelan, Owner
Whelan helped us build our brand, website, and booking system from the ground up. The result is a strong digital presence that continues to support our growth.
Willie Corcoran, Owner
Whelan delivered a modern, user-friendly eCommerce website that’s easy for customers to navigate and aligned perfectly with our vision. The project was handled professionally from start to finish.
Thomas McCarthy, Founder
A high-quality website designed to match our business needs, combining strong visual design with a seamless user experience. The project was delivered with professionalism and attention to detail.
David Foy, Managing Director

How We Build Your Shopify Store

Getting started doesn’t have to be complicated. Here’s how we work:
1

Discovery & Assessment

We start by understanding your business, your products, your customers and your goals. We’ll ask the right questions to make sure the store we build is exactly what you need, not an overcomplicated setup with apps you’ll never use.
2

Approach & Recommendation

Based on your product range, order volumes and budget, we’ll recommend the right Shopify setup, standard, Plus, custom theme or headless, and explain clearly why. We’ll always give you a fixed price before any work begins.
3

Design & Branding

We design your store to reflect your brand including colours, typography, imagery and tone of voice. Your customers should feel like they’re on your store, not a generic template.
4

Build & Product Setup

We build and configure your store, set up products, collections, payments, shipping and tax, and format your content. We handle all the technical complexity so you don’t have to.
5

Testing

We test the full buying journey, browsing, search, cart, checkout, payment and order confirmation, on every device before launch.
6

Training & Ongoing Support

Your team will be trained on how to manage the store, add products, process orders and read your reports. You’ll also receive ongoing support, updates and development as your store grows.

Shopify Questions We Get Asked All the Time

Ready to Take Your Training Online?

Whether you’re starting from scratch or looking to replace a platform that isn’t working, we’d love to help.