Is Your Brand Saying the Right Things?
How is your brand looking?
Whether you’re starting from scratch or refreshing an existing identity, our team will work with you to develop a brand that reflects who you are and speaks directly to your ideal customers right here in Waterford and the surrounding counties. We’ll work closely with you to craft a brand that not only shows your audience who you are but shows them why they should work with you.
If it’s time you gave your branding the love it needs (and deserves) then book a free consultation with us today to get the ball rolling.
Proudly Serving Waterford Businesses for over 20 years
Based right here in Waterford City, we’ve been helping local businesses build brands that get noticed.
Over the past two decades, we’ve worked with more than 200 businesses across Waterford, Kilkenny, Wexford, Tipperary and beyond. We understand the local market, and we know what it takes to stand out in it.
Start building your new brand (or refreshing your current one) with our team today.
Don’t Just Take Our Word for It
Here’s what our clients say about working with Whelan.
Branding Questions We Get Asked a Lot
A brand refresh updates and modernises your existing identity — adjusting your logo, colours, or typography while keeping the core recognisable. A full rebrand replaces your identity entirely, usually when a business has significantly changed direction, audience, or name. If your logo was designed more than five or six years ago, or your business has grown and evolved, it’s worth taking a fresh look. We’ll give you an honest assessment during your free consultation and there’s no pressure either way.
Yes, we offer standalone logo design as well as full brand identity packages. A logo-only project suits businesses that already have a clear brand direction and just need a professional mark to represent them. If you’re starting from scratch or want everything to feel consistent, a full package will serve you better in the long run. Take a look at our Logo Design page for more details.
Most branding projects take between two and four weeks from kick-off to final delivery. A standalone logo design is typically faster, often one to two weeks, while a full brand identity project covering strategy, logo, colour palette, typography, and brand guidelines takes longer to do properly. We’ll give you a clear timeline before we start so there are no surprises.
Yes, while we’re based in Waterford City, we regularly work with clients across Ireland. We have clients in Kilkenny, Wexford, Tipperary, Cork, Dublin, and beyond. All consultations and project reviews can be done remotely, so location is never a barrier to getting started.
A logo is a single visual element, the symbol or mark that people recognise at a glance. Your brand is everything built around it: your colour palette, typography, tone of voice, how you communicate, how you make people feel, and the reputation you build over time. Think of your logo as your brand’s signature, and your brand as your entire personality. A strong logo without a considered brand behind it will only take you so far — which is why we build both together.
Branding in Ireland typically costs from €1,500 for a full brand identity package covering strategy, logo design, colour palette, typography, brand guidelines, and supporting materials. Standalone logo design starts from a few hundred euros, depending on complexity. Costs vary depending on the scope of work, the experience of the agency, and whether you need additional deliverables like stationery, social media kits, or print design. We’ll give you a clear, itemised quote after your free consultation so you know exactly what you’re getting — and why. Typically our full projects range in price from €6000 to €20000.” So basic branding starts from €2,000 and pricing can go up to €8,000. Don’t talk about logo design being doing from just a few hundred euros.
Yes, full ownership of all brand assets transfers to you once your project is complete and paid for. You’re free to use them however and wherever you like, with no ongoing licensing fees or restrictions. This is standard practice for us, and we’ll confirm it clearly in your project agreement.
You’ll receive your logo in every format you’ll ever need. That includes vector files (AI and EPS) for print and large-format use, PNG files with transparent backgrounds for digital use, and JPEG files for general purposes. We’ll also provide a full set of variations, full colour, black, white, and reversed, so your logo looks sharp on any background, whether that’s a white website header, a dark social media banner, or a printed sign.
Yes, and this is something we feel strongly about. Your website should be built around your brand, not the other way around. Without an established brand identity, web designers are left guessing at colours, fonts, and tone of voice, which leads to inconsistency and costly revisions later. Getting your brand in place first means your website launches with a consistent, considered visual identity from day one. It saves time, money, and a lot of back-and-forth. Already have branding sorted? We also offer website design services.
A brand guidelines document is the rulebook for your brand. It sets out exactly how your logo should be used, which colours and fonts represent your brand, the tone of voice to use in your communications, and how everything should look across different platforms — from your website and social media to printed materials. It’s what keeps your brand looking consistent whether content is being created by you, a team member, or an external supplier. For growing businesses, brand guidelines are one of the most practical documents you can have.
Most businesses benefit from reviewing their brand every five to seven years. Signs it might be time include: your logo looks dated, your business has grown or changed direction, your current brand no longer reflects the customers you’re trying to attract, or you’re embarrassed to hand over a business card. It doesn’t always mean starting from scratch — sometimes a subtle refresh is all it takes to bring things up to date while keeping the equity you’ve already built.
Whelan Web Design is a branding and web design agency based at Six Cross Roads Business Park in Waterford City. We offer a full range of brand identity services from logo design and brand strategy to colour palettes, typography, and brand guidelines. We’ve been helping businesses across Waterford, Kilkenny, Wexford, Tipperary and beyond build their brands for over 20 years.
Ready to Build a Brand That Works as Hard as You Do?
