Send Emails That Get Opened, Read and Acted On

Email marketing is the practice of sending targeted, commercial messages to a list of people who have opted in to receive communications from your business. It works by building a list of subscribers — through sign-up forms on your website, lead magnets, events or other touchpoints — and then sending them regular, valuable content that keeps your business front of mind, drives traffic back to your website and encourages purchases, bookings or enquiries.

Email marketing costs vary depending on the size of your list, the frequency of campaigns, the level of design and copywriting required, and whether you need automation set up. Platform costs typically start from free or a low monthly fee for smaller lists. Managed email marketing services — where we handle strategy, design, copywriting and campaign management on your behalf — start from a few hundred euros per month. We’ll give you a clear, transparent quote after your free consultation.

There’s no one-size-fits-all answer — it depends on your industry, your audience and the type of content you’re sending. For most businesses, a consistent monthly or fortnightly newsletter is a solid starting point. eCommerce businesses with active promotions may benefit from weekly sends. The key is consistency and relevance — sending too infrequently means your audience forgets you, while sending too often without value means they unsubscribe. We’ll help you find the right amount for your business.

The most effective ways to grow an email list include adding clear, compelling sign-up forms to your website, offering a valuable lead magnet — such as a guide, discount code, checklist or free resource — in exchange for an email address, collecting emails at events or in-store, and promoting your newsletter on your social media channels. We help businesses build list growth strategies that attract genuinely interested subscribers rather than inflating numbers with unengaged contacts.

A newsletter is a regular, often content-led email that keeps your subscribers informed and engaged — sharing news, tips, blog posts, case studies or updates from your business. A campaign is typically more focused on a specific goal — promoting a product, driving bookings for an event, or launching a new service. Both have their place in a well-rounded email marketing strategy, and most businesses benefit from a mix of both.

Whelan Web Design provides professional email marketing services for businesses across Waterford, Kilkenny, Wexford and Tipperary. From strategy and platform setup through to design, copywriting, automation and ongoing management — we handle as much or as little as you need. Get in touch today for a free, no-obligation consultation.