Sidney Bourke

HOME & INTERIORS / RETAIL / E-COMMERCE & WEB DESIGN

About the Client

Sidney Bourke Tiles Ltd is a family business in Clonmel, Co. Tipperary, specialising in bathrooms, wet rooms, showers, fitted kitchens and bedrooms, with a large stock of Spanish and Italian tiles, marble and stone. After nearly three decades trading, their old brochure site wasn’t generating enquiries or reflecting how the business had grown.

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The Challenge

Sidney Bourke’s old website had no eCommerce functionality, no Google Analytics, and no SEO work behind it — it simply wasn’t bringing in the inquiries a business of their standing should expect, despite some ad-hoc boosted posts on Facebook.

The Solution

We built a brand new visual identity from the ground up — new logo, brand assets and messaging — then developed a website that shows off their installation services and kitchen/bathroom designs while letting customers buy small fixtures like taps and shower heads directly online. We added abandoned cart emails to recover lost sales, installed proper analytics tracking, and ran training workshops so the team could manage the site independently.

The Results

We ran a content workshop with the Sidney Bourke team before developing a full content strategy and copywriting the site from top to bottom. Brand asset design and a new logo gave them a visual identity to match their reputation, while our web design and development team built the site itself. We set up email and Google Analytics tracking, carried out onsite SEO optimisation, and added abandoned cart emails to recover lost sales. Digital marketing campaigns and hands-on training workshops rounded out the project, giving the team everything they needed going forward.

After Unlock

Brand Showcase

Logo Design

Branding

What Sidney Bourke

“We’re incredibly happy with our new website from Ireland Website Design. Every member of the team has been so helpful in bringing our vision to life. We’ve had great feedback from customers so far, and the increase in sales has been phenomenal.”
— Tom Bourke, Sidney Bourke

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