Landing pages are standalone pages on a website that are created to drive traffic to from a marketing campaign. A visitor lands on the web page after clicking a link in an email or from clicking an advertisement on Google, Facebook, Instagram or other social media.
Unlike a regular web page that encourages exploration, landing pages only have one goal. They focus on one thing – and that is a CTA or call to action.
Landing pages are used by companies to get their visitors to take a specific action. This action could be signing up for a newsletter, filling out a form or even making a purchase.
To attract new clients and get more out of your website you’re going to want to create a great landing page. But, you might not know where to start or know what exactly goes into a landing page.
Luckily for you we’ve created this list of 6 features that you need to have on your landing page in order for it to work efficiently.
